Uniqueness - DIYmodify is unique because it is centred around guided decision process to identify what is applicable modification for your situation rather then selling products.
Key Trend - As the amount of information we consume daily is increasing causing an wave of overwhelming overload. Tailored personalised contextualised information is the upcoming trend people are demanding. DIYmodify contextualised information for a person through asking Where the are looking for help and What you need help with. Information is broken down into bite size segments constructed for people to further disqualify options within the first few screens of information per item. For example if you rent then fixed grip rails are not suitable. This information is explained upfront.